Winter Park Resort Unveils New Logo Alongside New Additions

Winter Park Resort Unveils New Logo Alongside New Additions

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Winter Park Resort Unveils New Logo Alongside New Additions

It’s often been said that the only constant in life is change. Recently in Winter Park, the change has become quite visible. From the leaves turning a vibrant orange and falling upon the white dusted peaks of the Fraser Valley, to the increasing chill in the air that signals the winter ahead. Change is on the horizon.

But perhaps the most significant change—and significant topic of conversation around town—has been focused around Colorado’s Favorite local ski area, Winter Park Resort.

Just last month, Winter Park Resort unveiled a new branding strategy, which included an all-new, revamped logo. While the classic “WP” shield logo will live on as a representation of the Winter Park Territory (one of seven distinct territories at the ski area), the new logo was designed with the intention to reach well beyond the resort’s boundary lines. It still incorporates a rendition of the resort’s iconic shield, but now with a snow-capped mountain designed to mimic Parry Peak, which so prominently towers above the Fraser Valley.

According to Winter Park Resort, the new logo will be used throughout both the ski area and the local community, creating a unifying and cohesive brand between the town and resort.

Over the next few months, various entities around the community will begin to adopt the new branding. A few of these partners include the Town of Winter Park, Devil’s Thumb Ranch, Rendezvous, and Cooper Creek Square.

According to Winter Park Resort’s website, the new branding strategy was designed to encapsulate the current atmosphere of the Fraser Valley, for locals and visitors alike:

“At the core of the new cohesive brand is the recognition of the Winter Park experience as one of transformation,” it says. “For those who choose to live the mountain lifestyle, and for those who come to taste it for a few days.”

But don’t think that the changes at Winter Park Resort end with just a new logo. In fact, the new branding is just the tip of the iceberg when it comes to the ski area’s current experience of transformation.

This past year, Winter Park Resort fell under the management of the all-new Alterra Mountain Company, which has already spearheaded a number of investments and improvements for the ski area.

Perhaps the most notable investment is that of the brand new 10-person gondola, which will replace the old Zephyr chairlift—the high-speed four pack that would transport skiers from the Village to the top of the Winter Park Territory, directly in front of the popular Sunspot Lodge. Aside from drastically increasing the patron load and number of uphill skiers per hour, the new gondola will also allow for expanded access to aprés opportunities at Sunspot. Currently, the resort has stated that the gondola has a projected opening of December of this year.

There have also been significant upgrades to the resort’s snowmaking system, with the hopes to provide a better and more expansive early season skiing experience. The 40,000 feet of new pipeline has already been installed, and will be put to the test as Opening Day—which is slated for November 14, 2018—quickly approaches.

Other improvements include a new Village Plaza, which will include a brand new stage along with the incorporation of chairs from the old Timberline Lift, in addition to new gladed areas in the Eagle Wind Territory, and the introduction of the Adventure Concierge, which is an all-new resource for visiting skiers looking to get the inside scoop on all that is Winter Park.

With all of these changes comes a great deal of excitement for both Grand County locals and the thousands of visitors each and every winter. And while a transformation may be underway, rest assured that the unique personality and undeniable charm of our mountain community will continue to exist long into the future.

Whether you’ve been visiting Grand County for years, or are just now considering your first visit, we can’t think of a better time to get up here and experience all that it has—and will have—to offer.

Elle Ennis Headshot
Phone: 970-531-3637
Dated: October 20th 2018
Views: 1,466
About Elle: Elle is proud to be one of the few true Grand County natives you’ll meet. Daughter of the Assistan...

1 Response

  1. Mike Cuoco

    Hi Elle, it\'s Mike Cuoco from Connecticut. Thx for all the info. The updates look amazing. I own a condo in town & my mountain experience was so miserable last winter I actually considered selling. Two huge problems. When Panoramic is closed Mary Jane becomes unskiable. The Sunnyside lift is so slow/old causing entire mountain to back up. Everybody moves to Winter Park & it\'s almost as crowded as Mary Jane. Maybe replacing Sunnyside lift would have made more sense. 2nd. Parking at Mary Jane is woefully inadequate. On 3 weekend days all parking lots were full by 8 - 8:15. Shouldn\'t have to park on access road & walk a mile. I bring friends every year & this year they are passing on WP & heading to steamboat. Beyond embarrassing. Are these problems on anyone\'s radar?? \r\n\r\n\r\n


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Real Estate of Winter Park
PO Box 58
Winter Park, CO