There is a seemingly magical place called Zulia, where they take real estate
listing information from many different sources and post it on their websites. In this magical place, they also have a team
of top-shelf marketing people, working daily to get the word out that their
websites are the best in the world and the only resource that a potential buyer
or seller may need in the world of real estate.
Unfortunately, they don’t really believe in accuracy in this
world of Zulia. They believe that the
more information that is out there, the better the chance that people will view
their site. They charge listing agents
TO ENHANCE THEIR OWN LISTINGS! They don’t
have to follow any rules.
A perfect example of this inaccuracy is that I did a search
in my MLS of all residential listings in the Winter Park area this
morning. It came up with 86 active
listings. The same search in one of the
Zulia World websites came up with 237 listings.
Really? How can that be? 99.9% of all real estate practitioners in
this area are members of our local MLS, so that means that their listings
appear in the MLS search. Because they don’t have to follow the rules in this Zulia
World, a lot of innocent bystanders have gotten hurt. I’m not talking real estate practitioners,
although we are definitely being hurt in this world of syndication with no
thought to accuracy, but I’m talking buyers and sellers that have been
seriously hurt in using the information from the Zulia World websites. This is evidenced by the low ratings on the
Better Business Bureau website (www.bbb.org). One website company has a C- rating and the
other has an F rating. Of course I am biased.
I’m a real estate practitioner in the residential real estate market for
the Winter Park area. Winter Park Resort
is a world-class resort and is the anchor for the southern end of Grand County,
Colorado. The spectacular vistas of
Rocky Mountain National Park and Grand Lake sit on our northern border. I know this area well, having lived here for
over 30 years. Being a real estate
professional in this incredible skiing mecca is a wonderful way to make a
living in this paradise. My reason for
giving you this background is that if you are serious about buying or selling
real estate, talk to your local Realtor.
We HAVE to follow the rules and are happy to do it!
Author:Janene Johnson Phone: 970-531-2284 Dated: April 24th 2014 Views: 5,943 About Janene: Raised on the east coast, Janene moved to Colorado after falling in love with the area while here on...
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