The World Of Zulia

The World Of Zulia

There is a seemingly magical place called Zulia, where they take real estate listing information from many different sources and post it on their websites.  In this magical place, they also have a team of top-shelf marketing people, working daily to get the word out that their websites are the best in the world and the only resource that a potential buyer or seller may need in the world of real estate. Unfortunately, they don’t really believe in accuracy in this world of Zulia.  They believe that the more information that is out there, the better the chance that people will view their site.  They charge listing agents TO ENHANCE THEIR OWN LISTINGS!  They don’t have to follow any rules.

A perfect example of this inaccuracy is that I did a search in my MLS of all residential listings in the Winter Park area this morning.  It came up with 86 active listings.  The same search in one of the Zulia World websites came up with 237 listings.  Really?  How can that be?  99.9% of all real estate practitioners in this area are members of our local MLS, so that means that their listings appear in the MLS search.

Because they don’t have to follow the rules in this Zulia World, a lot of innocent bystanders have gotten hurt.  I’m not talking real estate practitioners, although we are definitely being hurt in this world of syndication with no thought to accuracy, but I’m talking buyers and sellers that have been seriously hurt in using the information from the Zulia World websites.  This is evidenced by the low ratings on the Better Business Bureau website (www.bbb.org).  One website company has a C- rating and the other has an F rating.

Of course I am biased.  I’m a real estate practitioner in the residential real estate market for the Winter Park area.  Winter Park Resort is a world-class resort and is the anchor for the southern end of Grand County, Colorado.  The spectacular vistas of Rocky Mountain National Park and Grand Lake sit on our northern border.  I know this area well, having lived here for over 30 years.  Being a real estate professional in this incredible skiing mecca is a wonderful way to make a living in this paradise.  My reason for giving you this background is that if you are serious about buying or selling real estate, talk to your local Realtor.  We HAVE to follow the rules and are happy to do it!

Author: Janene Johnson
Phone: 970-531-2284
Dated: April 24th 2014
Views: 5,923
About Janene: Raised on the east coast, Janene moved to Colorado after falling in love with the area while here on...